For the past 15 years, renowned entrepreneur, designer and community leader Houston White has given back to the Minneapolis Twin Cities, building cultural connections through his barbershop, coffee shop, inclusive clothing line and the Camden Flats development. Today, he is taking his mission of bridging the cultural gap in beauty and empowering individuals from all backgrounds a step further with his latest endeavor, the launch of FRESH by Houston White, a new high-vibes personal care brand for all, and a barber-school scholarship fund, the FRESH by Houston White Scholarship.
Houston's roots are in the barbershop. As a creative young entrepreneur, Houston got his start cutting hair in his aunts basement, eventually graduating from barber school, and opening his own successful barbershop in Camden, Minneapolis, and now a cultural gathering place and center for the arts. To commemorate 15+ years of giving back to Minneapolis and launching his new personal care brand, FRESH by Houston White, Houston White honored his birthday with a Fresh Moves event highlighting community, art, and culture.
In a city with a rich history in culture, I want to continue building connections in Minneapolis through brands and experiences that encourage intentional relationships. Were fostering a thriving community by infusing culture, art, music, food, and personal care for a holistic self-care experience. shared FRESH by Houston White Founder Houston White
Recently, Houston White's brand launch and birthday celebration brought together local artists, influencers, business owners, community activists, and beauty lovers to commemorate the history of the barbershop at Get Down Coffee Company and be immersed in the origin story behind the creation of FRESH by Houston White, a curated product family embodying his values and heritage.
The launch party commenced with a Get Up Morning Happy Hour at the Get Down Coffee Company and Barbershop featuring a series of captivating art installations and immersive visual experiences to showcase the fusion of artistry, technology, and personal care inspiring the brand and encapsulate the vibrant spirit of empowerment, culture, and style behind Houstons personal approach.
The Get Down Coffee Company, a vibrant community space known for its commitment to showcasing local talent and fostering connections, served as the perfect backdrop for the cultural affair. The space was transformed into a dynamic hub of creativity, where guests reveled in a tapestry of experiences, including refreshments from Quince Mpls Mkt, DJ sets by Bootsy Ballins and FRESH by Houston White product giveaways. At the Camdentown Flats, Houstons latest housing development project in the Camden neighborhood of Minneapolis, the launch brings together technology and sensory with an innovative VR shopping experience that allowed attendees to explore the FRESH by Houston White products in a virtual realm, engaging their senses and offering an immersive glimpse into the brand's ethos of empowerment and inclusivity.
With his unwavering dedication to fostering a better future, Houston White announced his first FRESH by Houston White Scholarship Fund. Rooted in his passion for cutting hair and his deep appreciation for Black barbershop culture, Houston aims to inspire the next generation of barbers through this initiative.
The scholarship will support individuals planning to attend barber school in the Twin Cities area while also serving as a brand ambassador for FRESH by Houston White. This initiative embodies education, community, and boundary-breaking creativity, fostering a legacy of empowerment and inclusivity. Through this endeavor, Houston White continues to pave the way for future entrepreneurs, fostering a legacy of opportunity and empowerment.
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About Houston White:
Houston White is a well-respected entrepreneur and community advocate, known for his commitment to empowering marginalized communities. Houston White's ventures exemplify his dedication to empowerment, culture, and inclusivity. From the innovative FRESH by Houston White product line to the iconic The Get Down Coffee Company and Barbershop, his journey embodies an unwavering commitment to positive change.
About FRESH by Houston White:
FRESH by Houston White is a brand that celebrates self-expression, cultural connections, and accessible luxury. The revolutionary product line offers high-quality skincare and haircare essentials that promote self-care and wellbeing, celebrate diversity and inclusivity, and foster empowerment through high-vibes personal care. The brand's unique blend of luxury and accessibility, aptly coined as "Approachable Opulence," resonates with individuals from all walks of life.
FRESH by Houston White
First and Last PR
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FRESH by Houston White
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