Saturday, July 13News That Matters

New York Times Square Digital Billboard: Advertising Case Study Announced

With new information on how large and small corporations can benefit from increased brand visibility and exposure in one of New York City’s most popular tourist locations, the case study from R.E.D. Marketing Firm outlines some of the benefits and specifications of a marketing campaign using digital billboards.

More information can be found at

The recently announced case study comes at a time when the tourism industry in New York City is growing again and is set to surpass pre-pandemic levels by 2024, highlighting the level of exposure that is possible for corporations when advertising with a digital billboard in Midtown Manhattan.

R.E.D. Marketing Firm explains that digital outdoor advertising has a number of advantages over traditional print advertising, such as affordability and special effects to attract the viewer’s attention.

“Whether you’re targeting the morning rush, bustling lunch hour, or the lively nightlife, our digital billboard guarantees exposure when it matters most,” explains a R.E.D Marketing spokesperson. “You can reach a diverse range of potential customers, including locals, tourists, and business professionals, all in one central location.”

The case study from R.E.D Marketing Firm also outlines some of the technical specifications of the digital billboard, including the fact that it is 22 stories high, with a size of 10,540 square feet and two high-definition LED screens.

With a Times Square billboard, there is a short turnaround time of 7-21 days for content, meaning that a business’s marketing strategies and campaigns remain relevant. Advertisements posted on a Times Square digital billboard are showcased 20 hours a day, for near-continuous exposure, and the illuminated content can include still images, videos, and dynamic animations.

As the billboard is positioned in the heart of Times Square, with a prime location facing northeast, R.E.D. Marketing’s digital solutions can help corporations reach a substantial target audience that includes New Yorkers and visitors alike.

Further details can be found at

R.E.D Marketing Firm

1760 Barker Cypress Road

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