Singapore: Besides having a great product or a service, a well-planned launch is key in generating the needed awareness that will translate to a high level of conversion for its business. With this goal in mind, Muse & Motif, a PR agency based in Singapore deploy efforts across PR and marketing channels with the sole intent to drive maximum impact from the launch to post-launch phases. The key benefit of implementing an integrated campaign will help companies to connect with its target audience with the right content via the right channel at the right stage of the patient journey.
Muse & Motif uses a wide range of data-driven strategies when planning for product launches, such as audience segmentation and data analytics. Thanks to categorising target audiences based on age, behavior, and purchase preferences, the PR agency sets the stage for a demographic-targeted launch. They analyse various platforms, such as online and broadcast media, to understand trends.
Muse and Motif also uses media as a medium in product/service launch. The team finds the strategic media channels the target audience visits often and tailors the messaging for maximum impact. In addition to the traditional media, the agency optimises the company’s presence online and drives traffic to the intended website.
Besides creating enough buzz about the product and services, the agency understands that the client may not be venturing into a new market. Based on that, the team may use other messaging approaches to elevate and amplify the product, such as highlighting the products/services’ unique selling proposition (USP).
Muse & Motif is also home to an experienced team that curates engaging topics around the new products, drawing people and building anticipation. With talking points carefully crafted for the intended audience and right timing to amplify these messages across the various channels, the team successfully secures high share of voice that furthers amplifies the new product and service for its clients.
The PR agency also uses social media in product launches. With new changes in the advertising world, such as the emergence of Key Opinion Leaders (KOLs), the company may use paid social and influencer marketing — before and during the product launch. Through carefully selected influencers, the product and its merits will get more far reaching reach and awareness, which in turn translates to a high conversion for the companies.
After the product launch, the agency helps the company with post-campaign analysis. Like other PR campaigns, there are things the client can learn about the market and the target audience. While the main reason for evaluating the overall performance of a campaign is to review its business strategies, the company can use the gathered information in future marketing. For example, the market sentiments towards the companies’ products and services, the channels that are yielding the companies the highest return of investment amongst other insights.
Muse & Motif is located at WeWork 60 Anson Road, Singapore, Singapore, 079914, SG. Clients interested in the services of a PR agency in launching a product or a service can contact the team at +65 9745 4250. Visit https://museandmotif.com/ for more information.
Muse & Motif Pte. Ltd.
65 9745 4250
WeWork 60 Anson Road
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Edition Biz journalist was involved in the writing and production of this article.