SegMetrics announced its new Chrome Extension – an accurate, non-biased marketing and advertising performance tracker for businesses interested in accurately assessing attribution analytics.
More details can be found at https://segmetrics.io/announcement/chrome-extension
The new tool allows users to see essential data for their campaigns – orders, revenue, CPC, CPA, leads and lead values, and many others – all measured using the platform’s accurate advanced attribution. Businesses can thus benefit from reliable reporting with no ad blocking or iOS issues, full lifetime value attribution, both sales and lead measurements, and no sales double-counting.
“Facebook and Google have very slick interfaces,” said a company spokesperson. “But, just in the same way you shouldn’t automatically trust someone in a suit, we shouldn’t blindly trust their data. SegMetrics gives businesses the ability to get an unbiased, accurate view of marketing performance. Every dollar of revenue is tracked without any greedy attribution or double counting.”
With SegMetrics, businesses can get a comprehensive view of their overall campaign performance to optimize every touchpoint of their funnel. From lead source attribution, to customer purchase value and recurring lifetime value, the tool provides an intuitive, fully transparent solution for businesses across sectors.
The accurate data is aggregated into a single dashboard so users can adapt ad spending to their highest performing segments – and substantially increase total ROI in the process.
“The hardest thing is to understand how different segments perform in your funnel,” said SegMetrics founder Keith Perhac. “Our Facebook leads that registered for our webinars were worth 2.5x more than our leads from GoogleAds. So we focused GoogleAds on direct sales, and Facebook on our webinars, and dropped our CPA by almost half. That’s the power of accurate attribution analytics.”
SegMetrics is used by marketing teams, strategy consultants, and digital entrepreneurs looking for an accurate way to track campaign performance and make full use of their data.
“We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer,” said a satisfied client. “It could, and did so within about 30 seconds.”
Interested parties can find more information at https://segmetrics.io/announcement/chrome-extension
1327 SE Tacoma Street #262
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Edition Biz journalist was involved in the writing and production of this article.