The agency’s updated services include cost-effective Facebook and social media marketing campaigns. In particular, the agency is placing additional focus on targeted video content and optimization of content for improved search engine results.
More details can be found at: https://www.theedgetech.com
The trend towards digital-first marketing was only accelerated during the pandemic. Most businesses now recognize the importance of having a strong online footprint. However, smaller companies often lack the resources to compete for the attention of potential clients. With the improved solutions, EdgeTech offers an affordable means for small and medium-sized businesses to reach target markets.
While social media remains an important promotional tool, a recent report from Forbes indicated that short-form video is now the most popular and most effective format. Indeed, by September of last year, the short-form video platform TikTok had grown to 1 billion active monthly users.
Understanding the importance of this shift, EdgeTech recently developed a customized video marketing solution that helps small businesses leverage this market. The new campaigns are designed in line with clients’ target audience, as well as the specific products or services they want to promote.
Of course, the broader social media space remains a significant opportunity for businesses to engage with existing and potential customers. To that end, EdgeTech continues to offer a customized social media posting service, which allows clients to schedule a range of content days, weeks, or months in advance.
Initially an information technology specialist, EdgeTech has since expanded into the digital marketing sector as demand from small business clients increased. In addition to social media and SEO, the agency offers website design, as well as targeted ad campaigns on platforms such as Google, Facebook, Instagram, and Bing.
A satisfied business client recently stated: “SEO duties can become overwhelming for small companies. The rules seem to change on a daily basis, and trying to keep up with those changes can be really exhausting. Michael and his team can take the pressure off of you so that you can concentrate on what you are good at.”
Interested parties can learn more by visiting: https://www.theedgetech.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Edition Biz journalist was involved in the writing and production of this article.