Small U.S. Shopify Merchants Turn To TheBuzzBlast For Earned Media As Ad Costs Climb
NY, USA, 11th May 2026, ZEX PR WIRE — A growing share of small U.S. e-commerce sellers are reallocating marketing budget away from paid social platforms and toward earned media coverage, citing rising ad costs and the diminished targeting precision that followed Apple’s 2021 App Tracking Transparency changes. The shift has been particularly visible among independent merchants operating on Shopify, the e-commerce platform that hosts a substantial portion of small online retailers across the United States.
BuzzBlast, a U.S. public relations firm, focuses on press placement for small Shopify-based businesses — a segment historically underserved by traditional PR agencies that prioritize venture-funded brands and larger retail clients.
“There’s a real coverage gap in this space,” said John, C...
