XooRWA Officially Launches As Xoocity Unlocks Brand Co-Creation in the RWA Era
XooRWA is part of the XooCity ecosystem that offers a unique way for brands to turn their influence into value.
Hong Kong, China, 2nd Jun 2025 – As Web3 merges ever faster with real-world commerce, XooRWA, the brand-digital-asset engine inside the broader Xoocity ecosystem, has formally gone live this May. Positioned as one of Xoocity’s core infrastructures, XooRWA lets brands convert their influence into a participatory, rich experience for users, turning passive consumers into active co-creators.
Redefining Brand Engagement: From Consumption to Collaboration
Instead of conventional ads or loyalty points, XooRWA allows brands to issue utility-driven digital assets that offer value to people for promoting, using, and co-building the brand itself. Rooted in a “Brand as Asset” vision, Xo...
