Augustus Kirby, an NYC based marketer, Explains How Brands Can Win Loyalty in a Tough Economy
Michigan, US, 23rd June 2025, ZEX PR WIRE, As inflation continues to shape consumers’ daily decisions, New York City based marketing strategist Augustus Kirby urges brands to shift away from transactional messaging and embrace value-based branding. In today’s economic climate, Kirby says, loyalty isn’t built on price; it’s built on purpose.
“People aren’t just pinching pennies, they’re reevaluating what matters,” explains Kirby, who has worked with clients worldwide. “They want to know that the money they spend is going toward something meaningful. That’s where value-based branding enters.”
With food, rent, and transportation costs remaining elevated, Kirby notes that surface-level promotions no longer dazzle consumers. Instead, they seek brands that reflect their identity, ethics, and a...