Woven Highlights a Shift Toward More Human Centred Marketing Automation as Customer Expectations Evolve in Singapore
As digital tools become more deeply embedded in everyday business operations, organisations across Singapore are taking a closer look at how automation shapes customer relationships.
Singapore, 4th Jan 2026 – As digital tools become more deeply embedded in everyday business operations, organisations across Singapore are taking a closer look at how automation shapes customer relationships.
While marketing automation has helped teams scale communications and streamline workflows, recent industry conversations suggest that businesses are now moving beyond efficiency alone and toward more intentional, human centred engagement.
Recent research in Singapore found that 84% of respondents said their companies were leveraging digital marketing to advertise products and services, underscoring how...
