AAPI-Founded Never Have I Ever Disrupts $120 Billion US Beauty Market
United States, 18th Mar 2026, – As the U.S. beauty industry approaches a $120 billion valuation, one New York-based startup is proving that the future of the category isn’t just about what you put on your face-it’s about the art you wear on wearable art in general. Tonight, Never Have I Ever Shop, the first art-licensed beauty accessory brand, will make its primetime debut on ABC’s Shark Tank Season 17 at 10:00 p.m. ET.
Founded by Jess Wu and Susana Chen, Never Have I Ever is transforming the beauty aisle from a place of “sameness” into a cultural platform. By redefining beauty accessories-ranging from premium, reusable press-on nails to premium-crafted tooth gems-as wearable art, the brand is capturing a new wave of discovery-driven shopping driven by social commerce and a desire for cu...
