Karan Gupta Debunks Five Myths That Mislead Digital Strategists and Designers
Karan Gupta, an independent creative consultant based in San Francisco, reveals common misconceptions that prevent professionals from building products people actually care about.
The Cost of Believing What Isn’t True
California, USA, Jun 05, 2026, ZEX PR WIRE — Digital strategy and user experience design attract plenty of advice. Some of it helps. Much of it misleads. Karan Gupta has spent years bridging the gap between UX design and brand storytelling, and he has watched talented professionals derail their work by accepting myths as truth.
“If you don’t understand your audience, nothing else matters,” Gupta says. Yet many strategists invest more energy chasing trends than understanding the people they serve. Below are five myths that regularly mislead individuals in digital strategy, cre...
