DTC upstart achieves $3M revenue with 70s-inspired luxury body care that’s rewriting the rules of an industry dominated by mass market and ultra-premium players
Los Angeles, CA – While legacy beauty conglomerates spend millions fighting for shelf space, Laurel Bath House is quietly redefining what premium body care can be—and consumers are responding with their wallets. The direct-to-consumer brand has achieved $3M in annual revenue with a powerfully simple proposition: truly complex luxury-grade fragrances and natural formulations that don’t require a trust fund to enjoy.
Founded on the belief that body care shouldn’t force consumers to choose between “natural but boring” and “luxurious but synthetic,” Laurel Bath House has cracked the code that has eluded industry giants for decades. Their secret? Treating body wash like the Liquid Death of personal care—taking a commoditized category and infusing it with genuine cultural relevance, humor, playfulness, and a sense of home-grown authenticity.
“We’re seeing consistent sellouts across our scent collections because we’ve solved the Goldilocks problem,” explains the brand’s approach to market positioning. “Consumers were tired of choosing between $60 body wash that smells incredible but contains questionable ingredients, or natural products that smell like airport hand soap. We created the middle path that doesn’t compromise on either luxury or integrity.” Said seasoned Entrepreneur and Founder David Teitelbaum.
The numbers tell the story of a market hungry for disruption. Despite being stocked at high-profile retailers including Goop, FWRD, and Nordstrom, Laurel Bath House has maintained its DTC-first strategy, building direct relationships with customers who have become evangelical about products that consistently sell out upon release.
Their formula combines cutting-edge manufacturing technology with artisanal fragrance development, wrapped in a distinctive 70s-inspired aesthetic that feels both nostalgic and refreshingly modern. It’s a positioning that has resonated particularly strongly in an era where consumers crave authenticity over corporate polish.
The brand’s content-driven marketing strategy has fostered organic discovery among discerning consumers who view personal care as an extension of their lifestyle choices. Rather than competing on traditional beauty metrics, Laurel Bath House has built a community around sensory experience and mindful self-care rituals.
“This is what happens when you stop treating body care like a commodity and start treating it like culture,” observes industry analysts watching the brand’s trajectory.
“They’ve tapped into something that the big players missed—consumers want products that feel special without feeling exclusionary.”
With accelerating growth momentum and expanding retail partnerships, Laurel Bath House represents a new breed of beauty brand that’s proving sustainable luxury isn’t an oxymoron. In a category ripe for reinvention, they’ve shown that sometimes the most disruptive strategy is simply making exceptional products accessible.
About Laurel Bath House: A direct-to-consumer body care brand creating luxury fragrances with natural formulations at accessible price points, available online and at select premium retailers.
Media Contact: David@un8brands.com
Website: www.laurelbathhouse.com
Social media: Instagram.com/laurelbathhouse
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Organization: Laurel bath house.
Contact Person: David teitelbaum.
Website: http://laurelbathhouse.com/
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