Why Most Small Businesses Don’t Need a Big Agency; And What They Actually Need Instead
Austin, TX, 12th July 2025, ZEX PR WIRE, Small businesses often feel pressure to hire large marketing agencies in order to be taken seriously in a competitive marketplace. But according to Joseph Dessens, a seasoned marketing strategist and founder of the boutique consultancy Dessens & Co., that assumption is doing more harm than good.
Joseph Dessens, known in the business community as Joe Dessens, believes the real solution for small business success lies in personalized strategy, not big agency polish. Based in Houston, Texas, Joe has spent over 15 years helping emerging and mid-sized businesses develop brand strategies that reflect who they are, what they do, and how they can grow sustainably.
“Small businesses don’t need a million-dollar campaign to succeed,” says Joe Dessens. “T...